Local Diving Summit Coming to TEXAS!

Local Diving Summit Coming to TEXAS!

Rick-200by Rick Stratton
Publisher/ Event Director
Dive News Network Media Group
Phone: 360-240-1874
Web: www.divenewsnetwork.com

Texas scuba divers will get a chance to speak about and promote local diving this January. In conjunction with the Texas Dive Show, a Local Diving Summit will be held in Frisco/Dallas on Friday, January 22.   The Summit offers industry leaders, dive shop owners, operators, dive club personnel and divers a chance to address the problems facing the industry with respect to local diving.

According to co-organizer, Gene Muchanski, from the Dive Industry Foundation, “Local diving is losing its appeal to divers. Dive store owners and dive club leaders find it difficult or nearly impossible to fill a local dive boat or trips to the local lake/river. Dive charter operators are finding it hard to fill local trips as a greater percentage of divers travel to dive, making it more difficult for operators to restore health to their businesses” said Muchanski.

Muchanski and co-leader, DNN publisher Rick Stratton will co-host the LD Summit as part of a national campaign called Dive Local.   According to Stratton, “a regional Local Diving Summit gives local dive leaders, dive store owners, managers, dive instructors, dive club leaders and dive charter operators an opportunity to discuss the status of local diving.  This is a chance for the local diving community to recognize the problems, and work collectively and cooperatively to solve the root causes. The industry must resolve this issue to keep divers more active, sell more equipment and certifications, and create greater opportunities for divers to stay involved in the sport between vacation dive trips.” explained Stratton.

The Summit will be approximately 3 hours in length and include introductions and keynote speakers addressing the problems facing the promotion of local diving. Already slated to speak are William Cline, Marketing Consultant and DEMA board member,  Tom Ingram, Executive Director of DEMA, Eric Peterson, Scubapro Sales Representative, and Jennifer Idol, first woman to dive in all 50 states, along with additional local operators, dive store owners and community leaders all with a vested interest in seeing divers participate more locally.

Following the keynotes, attendees will have the opportunity to participate in break-out sessions guided by community leaders from dive centers, dive clubs, boat operations and others. Community leaders will keep these sessions on task and positive. Each group will discuss the industry from their own perspective to help determine the issues causing a decline in local diving and brainstorm what might be done help create value for diving locally.  Suggestions and ideas will be compiled and prioritized, and Stratton, Muchanski and others have volunteered to assist local leaders to follow through on these ideas, creating an action plan that can be incorporated into Dive Local. To implement that action plan and evaluate the success or failure of any actions at the next annual meeting, quarterly newsletters will be sent to all local industry members to keep them informed as to the progress of members of the group.

According to Stratton, “this kind of thing has been done before… The industry gathers, talks about the issues, complains, somebody takes notes, but nothing happens… This time it needs to be different. Come prepared to be honest, take responsibility and take action to help the situation. We will help you. We are all part of this industry and what happens to one of us – affect us all. If we do not work together, then surely we will not be working at all. At least not in this industry… Let’s do this!” – Rick Stratton

 

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Isla Cozumel: A Mexican Island With A Caribbean Flair

Isla Cozumel: A Mexican / Caribbean Island Paradise
By Gene Muchanski
Southeast Correspondent, Dive News Network

Isla Cozumel is a Mexican Island with a Caribbean flare. In a beautiful tropical setting, the island is alive with watersports activities yet enjoys a relaxed tempo of life.  In this turquoise water, white sand beach, and lushly vegetated island you can choose to actively pursue your favorite watersport passions or do nothing at all.  In her own way, Isla Cozumel caters to every visitor in a very unique and personal way.

The Island of Cozumel is one of the better known and more popular diving destinations in the world. A beautiful little island off Mexico’s Yucatan peninsula, Isla Cozumel beckons to scuba divers and water sports enthusiasts from around the globe.  Cozumel is accessible by major airlines landing at Cozumel’s own International Airport, cruise ships docking at one of its cruise terminals and by a short ferry boat ride across the channel from Playa del Carmen. Cozumel is a tiny island measuring 34 miles long from North to South and 8 miles wide from East to West.

DSC_0648-200Cozumel has become the popular diving destination it is today for many reasons. First and foremost, the island is home to the second largest coral reef system in the world.  The water is warm and clear and thanks to a mild ocean current, the scuba diving is almost effortless. The reefs are alive and abundantly populated with numerous species of fish, and thanks to the Mexican Government, are protected in Chankanaab National Park.  Even the locals are not allowed to fish in this beautiful marine preserve.  That means the marine inhabitants and the beautiful sea fans and coral reefs will be there for our enjoyment for generations to come.

It’s easy to get to Cozumel. Scuba Divers normally choose to fly directly into Cozumel International Airport.  The island is served by most major airlines including Aero Mexico, Air Tran, and United.  Depending on the time of day and time of year, going through immigration is relatively painless.  While some Resorts may pick you up at the airport, it’s not a problem if yours doesn’t.  The main city of San Miguel is next to the airport and most of the dive resorts are on the main road on the other side of San Miguel.  Shuttle vans are readily available for around $20 per person.

Cruise Ships are a popular way to visit Cozumel. There is a Cruise Ship Terminal in downtown San Miguel and another newer terminal a few miles south towards Chankanaab Marine Park.  Cozumel is currently the leader of cruise ship arrivals around the world.  It is estimated that between 2 and 3 million “Day Trippers” from the cruise ships visit the shops of Cozumel every year.

Another popular way to visit Isla Cozumel is by Ferry from Playa del Carmen. For years vacationers from Cancun and Playa del Carmen have taken the Ferry to Cozumel to visit this beautiful Island to enjoy the abundant watersports, shopping and restaurants.  At $13 per crossing, the Ferry is popular with the locals and people who work on the Island.

DSC_0481-200Scuba Diving has been a popular attraction for over 40 years on the Island of Cozumel and it is estimated that over 300,000 people come to Cozumel every year for the watersports. That’s not counting the 2 ½ million people arriving by cruise ships!  The first and most respected dedicated Dive Resort on the island is Scuba Club Cozumel.  Founded in 1976, this 61 room, waterfront Dive Resort has its own Dive Boats, Dive Shop and Restaurant.  Diving doesn’t get any easier than walking out of your room and onto the dive boat that’s waiting for you at the Resort’s own dock.  Managing Partner Timothy Massimino has been at the helm of Scuba Club Cozumel for 34 years now, overseeing a staff of 100-120 employees, some who have been with the resort for 20-30 years.

Booking a trip for you and your dive buddy or a group of divers is as easy as finding a reliable Dive Travel Wholesaler like Scuba Travel Ventures or Roatan Charter.  Working with a Dive Travel Specialist gives you a number of options in Airfare, Hotel Accommodations, Dive Operators and after dive attractions.  Seasoned Dive Operator Dive Paradise has their own fleet of Dive Boats, Dive Guides and Dive Instructors as well as their own Boat Pier near downtown San Miguel.  Independent Boat Operators like Sea Robin work with a number of Resort Hotels and arrangements can be made to pick you up at your own dock.

09-3546-200A major factor to consider in planning a dive trip is the amount of equipment support you can get when you are miles away from home and your local dive store. Cozumel has a number of dive stores scattered around the island but when it comes to repairs and hard to find spare parts, Cozumel Scuba Repair is the best place to go.  Founded by former NAVY SEAL Larry Cleghorn, Cozumel Scuba Repair has personnel that are qualified as repair technicians for most of the major equipment manufacturers in the world.  Knowing you can find that little 50 cent O-ring which saves your diving vacation goes a long way in making Cozumel next year’s dive destination of choice.

DSC_0314-200The Island of Cozumel takes its diving very seriously. For your diving safety and enjoyment there is a Hyperbaric Chamber and Medical Center downtown by the waterfront.  The Chamber is staffed by full-time Medical Professionals, including UHMS Certified Physicians trained to assist all Scuba Diving Injuries.  The Chamber is a Member of the SSS Recompression Chamber Network and part of the Divers Emergency Assistance Network.

If you’re into making six dives a day while on vacation, then Cozumel is a good choice for you. If your idea of a good vacation is waking up at 7 a.m., having a delightful breakfast, then packing your gear and going on the boat for a two tank dive, followed by lunch and a nap, then Cozumel is definitely your kind of place.   And the day doesn’t end there.  There is plenty of sightseeing to do on the island and many wonderful places to catch up on your Caribbean Dining experiences.  Your taste buds can experience everything from Jimmy Buffett’s Margaritaville to the Fogo Do Brasil Steak House and an after-dinner cigar at Mini Havana.

A good rule of thumb is not to make any scuba dives 24 hours before flying home. That last day on the island can be well-spent by renting a car and doing a little sight-seeing.  A favorite place to visit is Hacienda Antigua, Tequila Factory & Store for a little Tequila tasting.  It’s a short drive on Benito Juarez from downtown San Miguel, and being able to bring home a bottle of “Crema al Tequila” to pour on top of your ice cream will make you the talk of the town back home.

DSC_0450-200So when you are making out your “Bucket List” for places you’d like to dive before you die, Cozumel should be at the top of your list. Because after you’ve been there once, you’re  going to want to go back again and again.   So let’s recap the reasons why you are going to want to Dive Cozumel;  It’s a beautiful Island;  Cozumel has a temperate climate year round; The water is warm and clear, with gentle ocean currents; The marine life is abundant and protected.  The diving is easy from a boat yet accessible from shore.  The diving conditions appeal to all levels of diver experience and the grand majority of diving is between 30 and 100 feet.  There is an active Hyperbaric Chamber and Medical Clinic on the Island.  Cozumel itself is easy to get to; There are plenty of Resorts, Dive Operators and Dive Stores; There are plenty of Restaurants and Bars; Taxis are inexpensive.  There is no reason to drink & drive.  The Peso / Dollar exchange rate is around 13 to 1, making Cozumel a great value for your money.  Most of the people you deal with in Cozumel speak English in addition to being happy, friendly and courteous.  And most importantly, Cozumel is a safe place to vacation

Tourism is the bread and butter of many countries around the world. Political Leaders know how to roll out the red carpet for tourists if and when they want to.  The Political Leaders of Cozumel always want to.

Here is a quote from the Mayor of Cozumel,  Lic. Fredy Efren Marrufo Martin:  “Dear Friends: Welcome to Cozumel Island, our Heaven on Earth. An excellent tourist destination of the Mexican Caribbean, where you will enjoy its famous hospitality, and great services.  As Mayor, I welcome and encourage you to enjoy the natural beauties of Cozumel.  This paradise belongs to everyone.”

This is what Mayor Martin said to the people of Cozumel:  “Dear People of Cozumel: Cozumel is currently the leader of cruise ship arrivals around the world.  The best way to present ourselves to the tourists that visit us is by our politeness, hospitality and the excellent services we provide.  Cozumel is our home, I encourage that we work together to keep making our paradise an Island of peace and tranquility that we all can enjoy.”

Put Isla Cozumel on your “Bucket List.” You’ll be glad you did.

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Boat Diving in Palm Beach, Florida

“Best Kept Secret in the U.S.”
by Gene Muchanski
Executive Director, Dive Industry Association, Inc.

Dive-Boat-Narcosis-200DIA Dives with Dive Boat Narcosis:  On December 10th, 2011 we had an opportunity to dive Palm Beach, Florida with legendary Dive Boat Skipper, Captain Van Blakeman. Our new friend from Palm Beach County, Dan Volker, set us up with a boat dive on the Dive Boat Narcosis and got us tanks and weights from Pura Vida Divers, in Palm Beach, Florida. With an early morning dive already behind us, Dan Volker, Dave Bertrand, Al Kidder and I boarded the Narcosis and headed out for a two tank dive. Despite the 6-8 foot swells on this otherwise beautiful almost winter day, Capt. Van put us on a nice wreck in 85 feet of water like it was child’s play. As soon as I hit the water and quickly began my descent, I realized that Palm Beach County was one of the best kept secrets of the diving world. First of all, it was winter diving and I was wearing my Oceanic 3/2mm full suit and a 3mm vest from Undersea Designs and by the end of the dive I was still warm as toast. Second, the visibility was great and there was little or no current on the wreck at 85 feet. For a dive that was just a few hundred yards off the beach, I was very happy to see Turtles and Goliath Groupers on the wreck.

Boats in Palm Beach don’t anchor off or tie up to the wreck.  They drop you off in buddy pairs or small groups on different parts of the wreck or reef.  Each group has its own dive flag and each diver has his own Safety Sausage.  The boat crew tracks each flag and picks up the divers as they surface.   It was during our pick-up part of the dive when I saw first hand what an experienced boat captain we had.  Capt. Van came in for the pick-up, swung the boat around, and put the swim step right in front of us for an easy boarding.  WOW!  I have to tell you, I haven’t seen anyone make a diver pick-up look so easy as Captain Van did that day.   So yes, we will return to Palm Beach as soon as possible.  Not only for the excellent boat diving with Captain Van but for the Whales, Whale Sharks, Eagle Rays, Manta Rays, Goliath Groupers, and the countless other photo opts that are waiting for us just a few hundred yards off shore.

CaptVan-200Captain Van Blakeman:  Owner and Captain of the Dive Boat Narcosis.  Captain Van has a love for the ocean, diving, and people that make Narcosis Dive Charters the perfect place for him.  Starting back in Marathon, Florida in the late 1960’s, his work over the years with tugboats, while enjoying plenty of sailing and fishing, combined with diving experience ensures the confidence of his charter customers.  His continued awe of the world, respect for the environment and desire to have fun keeps his customers coming back.

For more information on Narcosis Dive Charters, contact Captain Van Blakeman, Dive Boat Narcosis, Riviera Beach Marina, Slip #52, Riviera Beach, FL 33404.  Phone: 866-627-2674.  eMail: divenarcosis@hotmail.com  Web: www.NarcosisDiveCharters.com

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North Carolina & Discovery Diving – Your World Class Warm Water Wreck Diving Headquarters

by Debbie Boyce,
Discovery Diving Company, Inc.

Discovery-Diving-Logo-200North Carolina once again ranked # 1 in North America for Top Dive Destination, Top Marine Life, Top Big Animal Encounters and Top Wreck Diving.  North Carolina diving also ranked 3rd in North America for Top Value and Top Advanced Diving as reported in the Readers Choice Surveys conducted and published by Scuba Diving Magazine.

One of the largest Retail Dive Centers on the eastern seaboard, located on the waters of Historic Beaufort, North Carolina, is Discovery Diving Company, Inc.  President Debby Boyce invites you to experience the mystery and beauty of many sunken vessels located off the coast.

Know as the Graveyard of the Atlantic, there are numerous WW II ships that fell victim to enemy vessels as well as the German Sub, U-352, sunk by U.S. Forces.  In total, there are over 28 wrecks that you can dive, including a WW I cruiser, Ocean liners, fish trawlers and many more wrecks for you to rediscover.  There are also several artificial reefs, to include large ships and aircraft creating new fish habitats and fresh diving experiences.

SHKTEETH-200During the Summer, due to the proximity of the Gulf Stream, Beaufort has warm, clear waters with temperatures in the low 80’s and visibility often over 100 feet.  They have large schools of pelagic fish, tropical fish, corals and a wreck (The Papoose) that is one of the premier shark dives in North America!

Discovery Diving Company, Inc. is a full service dive shop offering sales, instruction, rental, repairs and wonderful days on the water with their own 3 exclusive charter boats and their competent and caring crews.  They are within walking distance of restaurants, quaint shops and the North Carolina Maritime Museum in the Historical District of Beaufort. The shop is also within paddling distance of the Rachel Carson Estuaries Sanctuary and the most southern outer bank of the Cape Lookout National Seashore, great for after-diving outings.

Take advantage of the shop’s weekday special available for groups of six or more for only $455.00 (plus tax) per diver.  The cost includes 4 days of diving and 5 nights of lodging in one of our Divers Lodges.

lionfish_whitfield-200Any and all available information concerning just about everything going on at Discovery Diving Company can be found on our web site at http://www.discoverydiving.com  Be sure to sign up for our weekly newsletters, broadcast every Wednesday.  It’s a great way to keep up-to-date on dive charter openings and conditions.  Just send your email address to dive@discoverydiving.com

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Costa Rica – Come for the Beauty, Stay for the Adventure

by Gene Muchanski,
 Dive Industry Association, Inc. 

BBLogo-200Have you ever been in the mood for something different?  Well, after 40 years of diving, I was.  It was close to Thanksgiving and Dana and I were looking for another dive trip to go on.  Being in the diving business, you can imagine that my office looks something like a mix between a well-stocked library and an old attic, filled with diving catalogs and brochures of every imaginable exotic dive destination on the planet.   After many hours of deliberation and a number of phone calls to our dive travel friends, we decided to go some place that was different and exotic, yet convenient; some place that had other things to do besides great diving; some place that we have never been to before; and some place where we knew somebody (so we could celebrate Thanksgiving with friends).

A quick phone call to Cheryl Arscott at Dive Reservation Services, Inc. did the trick.  Cheryl said, “Why don’t you go see your good friends Bill & Nadine Beard from Bill Beard’s Costa Rica?  After the customary, “Why didn’t I think of that?”, Cheryl turned us over to Betty Tsitrian to book the trip.  Betty had just returned from a Travel Agents FAM trip to Costa Rica and got to see everything, go everywhere and met everyone.  Betty took care of all of our arrangements and was fantastic on every little detail of the trip.  All we had to do was tell her when we wanted to leave and when we wanted to return.  Betty took it from there.

1525-200Bill Beard’s Costa Rica was the perfect choice.  Bill has been running adventure tours in Costa Rica for 38 years, so we knew we were in good hands.  Their web site tells the whole story: http://www.billbeardcostarica.com  We booked our flight with Continental Airlines out of Houston Bush International.  The flight was a 3 hour 35 minute direct, non-stop flight into Liberia, Costa Rica (Central Costa Rica).  After a quick 20 minute drive to Playa Hermosa, on the Pacific Northwest side of Costa Rica, we arrived at our Hotel, Villa del Sueno.  In playa Hermosa, you have your choice of many different types of hotels, all of them close to the beach.  The fresh fish dinner that evening in Villa del Sueno’s restaurant was excellent, and with the favorable exchange rate, a good value for our money, too.

1499-200For the next two days we dove with Bill & Nadine Beard off the coast of Playa Hermosa, with Ocotol Beach Resort’s diving operation.  Diving on the west coast of Costa Rica reminded me of diving in California, only warmer.  The boats we used were all professionally run with a Captain and two Divemasters.  Our Divemaster was an experienced Diver and very charismatic.  But aren’t all Divemasters?  The Divemasters at Ocotol actually get in the water with you and act as underwater guides.  They even take your gear back to the dive shop and wash it for you.  What a great dive staff!

1618-200We wanted to see as much of Costa Rica that we could, so Betty set us up with a driver, Edgar Cuadra Cespedes, to take us to the Arenal Volcano.  Thanks to Edgar’s expert knowledge of the area and his great personality, we learned so much about Costa Rica and saw an incredible amount of the country side.  Believe me, having a private tour guide is the best way to see Costa Rica.  The three hour van ride was filled with a ton of things to see and do.  We had an enjoyable ride and saw a number of volcanos and ecidence of their past eruptions.  Edgar took us to a zoo, where we got to see some of the local animals up close and personal.  After lunch in a great café, we were on our way to Arenal Kioro Suites & Spa.  No, there is nothing like having a room with a direct view of an active volcano, just up the hill from your room.  You can actually view the volcano from the safety (?) of your in-room spa, enjoying a glass of wine!  We decided to end the evening with a dinner and an eight-hot spring pools and hydro-massage experience at the hotel-owned Spa, Titoku.

1736-200The next day was action packed from morning till night.  Betty and Edgar must have thought we were 20 year olds or something, with the way they packed our schedule.  After breakfast we experienced a horse back ride to the tree top canopy area and had the thrill of our lives on the zip-line canopy tour.  YaaaHooo!  We toured a rain forest national park and hiked for miles at the Arenal Volcano National Park.  After dinner were just too tired to go dancing so we opted for a soak in our in-room spa…overlooking an active volcano, of course.  Aaahhh.

The last morning at the Arenal Kioro Suites & Spa was reserved for breakfast at Heliconias Restaurant and a spa treatment for Dana at Nedin Spa.  Right on time, Edgar picked us up for another exciting tour back to Play Hermosa, filled with frequent stops to see a Toucan, a howling monkey or God knows what else!  Edgar was definitely fun and full of surprises.

We ended up leaving Costa Rica with hundreds of photographs and an experience that will have to be repeated soon.  Very soon.  Like they say, “come for the Beauty, Stay fr the Adventure.”  Thank  you Bill, Nadine, Edgar, Cheryl and Betty.  It was an experience of a lifetime.  Purra Vida! (Pure Life).

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Something BIG is Going DOWN in Deerfield Beach, Florida

Something BIG is Going DOWN in Deerfield Beach, Florida

By Gene Muchanski & Dana Polites
Southeast News Correspondents
Southeast Dive News &
Dive News Network

Something very exciting is happening in Deerfield Beach, Florida on Sunday, June 7, 2015. A barge with fifteen concrete Moai Heads will be sunk ½ mile off shore in seventy feet of water.  This elaborate public art project may be one of the most interesting dive sites ever created.

The Rapa Nui Reef Project is the vision of Margaret Blume, Founder and Benefactor.  Margaret wanted to do something BIG in environmental conservation using art.  She had an idea about creating an underwater park and marine habitat using fifteen Moai figures.  Her inspiration came from Easter Island, off the coast of Chile, famous for the Rapa Nui civilization that created 887 giant stone statues (Moai) over hundreds of years.  After consulting with Arilton Pavan, owner of Dixie Divers, Margret brought the project idea to the Women’s Club of Deerfiled Beach and funded it with a $500,000 grant.  The planning committee then commissioned Artist Dennis MacDonald from Zibitz Studioz to create the Rapa Nui Reef.

Moai-200Southeast Dive News Correspondents Gene Muchanski and Dana Polites attended the “Break the Moai Mold Celebration” in Stuart, Florida on April 21st and got the rundown on the Rapa Nui Reef Project.  Each of the 15 Moai Heads were cast in concrete in place, on the barge during construction, using giant molds.  Hence the, “Break the Mold” celebration after the last figure was cast.  The event was well attended; Members of the Women’s Club of Deerfield Beach, the Greater Fort Lauderdale Convention and Visitor’s Bureau, Deerfield Chamber of Commerce, District 1 Commissioner Joe Miller, Local Politicians, Diving Media and Local TV Stations, Jim “Chiefy” Mathie, Dixie Divers and numerous local divers and art lovers.  The support for the project is incredible.

DSC_0025-200The Rapa Nui Reef is built on a barge, 150 feet long by 45 feet wide and 9 feet deep. Dennis constructed a rubble wall around the 15 Moai Statues to serve as an underwater habitat for the fish population of Deerfield Beach.  The project is well on its way and is scheduled to be completed by late May.  On June 1st, the barge will be towed down the St. Lucie River, out to the ocean and down to Boca Raton and Deerfield Beach.  After two days of dedications and public events, the Rapa Nui Reef barge will be sunk in 70 feet of water off the coast of Deerfield Beach.  Jim “Chiefy” Mathie estimates that local Dive Boat Operators will start running charters out to the Rapa Nui Reef dive site as soon as the safety committee can establish that the project was sunk according to plan and it is safe to dive on the new man made reef.  Fish and Lobster are welcome to adopt their new home immediately.

YouTube Video:   http://www.youtube.com/watch?v=cDkc-c5da2w

The main source of information on Rapa Nui Reef can be found on their facebook page at www.facebook.com/RapaNuiReef   A web site is currently under construction.

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Co-Op Marketing Through DIVE LOCAL

Gene-Video-200Co-operative Marketing Through DIVE LOCAL
by Gene Muchanski, Editor
The Dive Industry Professional

The mechanics of business are pretty simple.  We go into business because we have something to sell that meets the needs of an individual or an entity.  To stay in business we need to sell a sufficient number of profitable products to a sufficient number of profitable customers.To excel in business we have to take it serious enough to do the things that have to be done, when they need to be done.  The better we are at the mechanics of business, the more successful our business will become.

The are four areas of business that give you a competitive edge.  1) You need to have good products.  Product Managers are responsible for designing products that people will want to buy because they meet a specific customer need.  2) You need good customers. Customer Service Managers maintain relationships with your accounts and communicate with them on a regular basis.  3) You need to reach the buying public with your message when they are ready to make a buying decision.  Marketing Professionals create the message about your products and utilize the best vehicles to deliver that message.  4) You need to be there to close the sale.  Sales Professionals are there to ask for the sale.  It could be on-line or face-to-face, but someone has to ask for the sale and follow-through.

It’s easy to understand the need and expense for product management, customer acquisition & maintenance, and sales efforts.  They are part of the cost of doing business.  However, many business people don’t understand the Marketing aspect.  Is it a cost of doing business?  An expense?  An investment?  Or just a black hole we throw money into?

In our business we classify our customers as current customers, former customers and future customers.  Current customers are the easiest and less expensive group to market to.  This group currently buys from you and you should have all of their current contact information.  Needless to say, you should have a good working relationship with your current customers and contact them on a regular basis.  Former customers take a little more work but not much more expense to market to.  Former customers are those who have not purchased from you in over a year.  Unless they are no longer in business you should have their current contact information.  Think of a good reason to make contact with them again and do your best to reactivate their account status with you.

The third group of customers are people who have not yet purchased from you.  They are your future customers.  This group is the most difficult to identify, reach and sell to.  Marketing to future customers (prospects) is the most expensive group to target.  It makes me wonder why companies attempt to go it alone in their efforts to target market this group?  To tell you the truth, it is too expensive and time consuming for dive industry companies to tackle this group alone.  But there is a workable solution available.

DIVE LOCAL is a community effort to reach the general public and promote snorkeling and scuba diving as a exciting recreation. Our Mission is to show people how to: 1) Learn to dive.  2) Buy their diving equipment. 3) Go Diving. 4) Stay active in the recreation.  Our Goal is to get new customers in the doors of: 1) Local Dive Stores.  2) Local Dive Boats.  3) Local Dive Clubs.  4) Local Scuba Instructors.

DIVE LOCAL has been set up so that every dive related business that is searching for new customers can participate in this program.  There are many ways that Dive Industry Professionals can participate, by being Ambassadors, Volunteers, Sponsors or Donors.  This community effort is utilizing Dive Shows, Regional Summit Meetings, Magazines, Newsletters, Websites and an integrated network of Social Media.  Dive Industry Professionals and Dive Industry Businesses will spend a fraction of their marketing and advertising budget by combining forces with like minded businesses in the dive community.  Everyone can benefit just by paying their fair share.

For more details, read up on DIVE LOCAL on our Blog at www.divelocal.wordpress.com

View and “Like” our facebook page at www.facebook.com/divelocal

Participate in DIVE LOCAL

 

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